Mission and Vision

Our Mission & Vision

Our Mission

We are committed to providing vital life skills to disadvantaged East African children, empowering them to elevate the quality of their lives and futures.

Our Vision

We envision a world where all young East Africans can become positive contributors to society, regardless of their background or circumstances. Our goal is to equip them with the skills, values, and attitudes necessary to succeed in all aspects of life.

Through sports and complementary activities, we foster personal growth, resilience, and ambition—helping young people develop essential life skills that will guide them towards a purposeful, fulfilling, and rewarding future.

At the heart of our Character Through Sport Programme is Character Education, where we nurture positive qualities proven to be key predictors of personal and professional success. By instilling these values, we create pathways for young people to achieve success in all aspects of their lives and become leaders in their communities.

Our Ambition: 2024-2028 Business Plan

Our 2024-2028 Business Plan outlines key priorities aimed at expanding our impact and transforming more lives through character education and sports.

School Programme Expansion

• Reopen two school hubs, bringing the total to five, with a focus on primary schools.

• Increase the number of participating schools from 10 to 16.

• Focus expansion efforts within Nairobi, maximizing the benefits of our existing resources.

• Strengthen Character Education training for teachers, volunteers, and individuals working with children.

• Reach over 25,000 participants cumulatively by 2028.

Community Programme Growth

• Establish one new Community Centre by the end of 2026, followed by two more, bringing the total to five.

• Enroll an additional 625 young people in our programmes by 2028.

Structured Support Programme (SSP)

We aim to replace informal mentoring with a more structured and impactful approach through the Structured Support Programme (SSP), which will include:

• Individual & group mentoring

• Female empowerment initiatives

• Leadership training

• Employability & enterprise skills development

• Work experience & internship opportunities

• Academic support

• Social action projects

Through initiatives like our Community Programme in Kawangware, where young mothers are learning bleach-making during Income Generation Training, we continue to empower individuals with practical skills to improve their lives.

By executing these priorities, we remain committed to expanding opportunities, transforming communities, and shaping future leaders.